Two Brothers Brewing

How do you keep one of the original craft breweries relevant in a category overrun with fly-by-nighters, frauds and wannabes?

We focused on Two Brothers determination to remain family-owned, trumpeting their staunch independence and giving the brand some swagger.

The Two Brothers website was completely reimagined, providing an opportunity to feature the brothers and their crew of beer nuts (the Lucha Libre is an actual Two Brothers brewer).

Social content provides opportunities to brand the brothers and promote sponsorships (like roller derby), plus it encourages beer lovers to find creative ways to make sure nobody messes with their Two Brothers.

Promotional items like posters, bottle openers, t-shirts and table tents offer creative ways to promote the Two Brothers brand.