When promoting a supercar that starts at $200K, the challenge is finding unique ways to say “the best.”
Print ad for high-end luxury publications.
Microsites and mobile experiences provide opportunities to feature what makes McLaren so unique – its Formula One technology.
Pre-roll videos and social content are used to showcase the beauty and functionality of McLaren technology.
Events offer invaluable opportunities to reach this high-value audience, like this program ad and booth from the Pebble Beach Concours d’Elegance.
Social posts for dealerships help engage customers and drive traffic.
COHENCOPY 